My Work

Featured Project

Shure, Inc. :

LinkedIn Newsletter

In the heady days of 2022, LinkedIn had just released its newsletter feature and vanishingly few companies were taking advantage of it. As part of a team dedicated to revamping Shure’s social media presence, I discovered the feature, recognized its potential, and went to work.

The project was an overnight success, gaining 15,000 subscribers within a month of release. Over the next two years, my curation generated over 44,000 subscriptions, providing a steady stream of new traffic to Shure’s webpage.